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One-page weekly marketing report template showing four sections: traffic overview, top content, conversions, and insight with action item

How to Build a Weekly Marketing Report in 30 Minutes

March 29, 2026
Comparison of conversion tracking features in Plausible, Umami, and Matomo analytics tools

How to Track Goals and Conversions Without Google Analytics

March 26, 2026
Diagram showing the six steps to set up Plausible Analytics: create account, add tracking script, verify tracking, set up goals, configure custom properties, and share dashboard

How to Set Up Plausible Analytics (Complete Guide)

March 22, 2026
Comparison chart showing differences between Matomo self-hosted and cloud versions across cost, data ownership, setup, features, and maintenance

Matomo Review: Full-Featured Open-Source Analytics

March 19, 2026
Side-by-side feature comparison chart showing Plausible and Umami analytics tools across dashboard UX, script size, goal tracking, API, self-hosting, license, GDPR, and pricing

Plausible vs Umami: Choosing Your GA Replacement

March 15, 2026
Evaluation matrix comparing Plausible, Umami, Fathom, Matomo, and PostHog across privacy, accuracy, ease of use, dashboard, value, and features

5 Best Privacy-First Analytics Tools in 2026

March 10, 2026
Comparison of first-party and third-party data showing differences in collection, consent, accuracy, ownership, and durability

First-Party Data: The Only Data Strategy That Lasts

March 5, 2026
Decision tree showing when consent banners are required for analytics based on cookie use and personal data processing

GDPR-Compliant Analytics: What You Actually Need to Do

February 28, 2026
Funnel diagram showing how cookie consent banners reduce analytics data from 100% of visitors to only 30-40% tracked

Why Cookie Consent Banners Break Your Analytics

February 22, 2026
Comparison of last-click, first-click, linear, and position-based attribution models showing how each distributes credit across the same customer journey

What Is Marketing Attribution? Models Explained Simply

February 16, 2026
Diagram explaining bounce rate: visitor lands on page, leaves without interaction equals a bounce

Bounce Rate vs Engagement Rate: What Changed and Why

February 9, 2026
Diagram showing how a pageview is counted: user navigates to page, browser loads content, analytics script fires, pageview is recorded

What Is a Pageview? (And Why It’s a Misleading Metric)

February 3, 2026
Diagram showing how unique visitors, sessions, and pageviews relate to each other

Understanding Website Traffic: Metrics, Tools, and Why Your Numbers Might Be Wrong

January 30, 2026
The five types of website traffic: organic search, direct, referral, social, and paid

What Is Organic Traffic? Understanding Your Most Valuable Visitors

January 20, 2026
The four principles of data minimisation: Adequate, Relevant, Limited, and Timely

What Is Data Minimisation? A Practical Guide to Collecting Less

January 13, 2026
CRO impact showing 50% more customers with same ad spend

12 Conversion Rate Optimisation Best Practices That Actually Work

January 8, 2026
Cohort analysis diagram showing groups tracked over time

How to Do Cohort Analysis: A Step-by-Step Guide

January 5, 2026
Illustration of website visitors being divided into colored customer segments

What Are Customer Segments? A Simple Guide for Web Analytics

December 25, 2025
One-page weekly marketing report template showing four sections: traffic overview, top content, conversions, and insight with action item
Posted in3

How to Build a Weekly Marketing Report in 30 Minutes

Nobody reads a 20-page marketing report. The best reports I've built fit on a single page and take 30 minutes to put together. Here's the template. After six years of…
Continue Reading
Posted by Author avatar Jonathan Whitaker March 29, 2026
Comparison of conversion tracking features in Plausible, Umami, and Matomo analytics tools
Posted in3

How to Track Goals and Conversions Without Google Analytics

You don't need Google Analytics to track conversions. In fact, most privacy-first tools make it simpler. Here's how to set up goal tracking in Plausible, Umami, and Matomo — with…
Continue Reading
Posted by Author avatar Jonathan Whitaker March 26, 2026
Diagram showing the six steps to set up Plausible Analytics: create account, add tracking script, verify tracking, set up goals, configure custom properties, and share dashboard
Posted in3

How to Set Up Plausible Analytics (Complete Guide)

Plausible takes about ten minutes to set up. No tag managers, no cookie banners, no consent prompts. Here's every step. I've set up Plausible on dozens of sites over the…
Continue Reading
Posted by Author avatar Jonathan Whitaker March 22, 2026
Comparison chart showing differences between Matomo self-hosted and cloud versions across cost, data ownership, setup, features, and maintenance
Posted in4

Matomo Review: Full-Featured Open-Source Analytics

Matomo is the only privacy-first analytics platform that genuinely tries to match Google Analytics feature-for-feature. Whether that's a strength or a weakness depends on what you need. I've been running…
Continue Reading
Posted by Author avatar Jonathan Whitaker March 19, 2026
Side-by-side feature comparison chart showing Plausible and Umami analytics tools across dashboard UX, script size, goal tracking, API, self-hosting, license, GDPR, and pricing
Posted in4

Plausible vs Umami: Choosing Your GA Replacement

Plausible and Umami are the two tools I recommend most when someone asks me to replace Google Analytics. They're both excellent — but they're built for different people. I've deployed…
Continue Reading
Posted by Author avatar Jonathan Whitaker March 15, 2026
Evaluation matrix comparing Plausible, Umami, Fathom, Matomo, and PostHog across privacy, accuracy, ease of use, dashboard, value, and features
Posted in4

5 Best Privacy-First Analytics Tools in 2026

Every privacy-first analytics tool claims to replace Google Analytics. Most can — but they do it differently. After testing all of these on real sites, here's what I'd actually recommend…
Continue Reading
Posted by Author avatar Jonathan Whitaker March 10, 2026

Latest Articles

Diagram explaining bounce rate: visitor lands on page, leaves without interaction equals a bounce
Posted in2

Bounce Rate vs Engagement Rate: What Changed and Why

If you've been tracking website performance for any length of time, you've probably noticed the ground shifting under your feet. Bounce rate used to be the go-to metric for understanding…
Posted by Author avatar Jonathan Whitaker February 9, 2026
Diagram showing how a pageview is counted: user navigates to page, browser loads content, analytics script fires, pageview is recorded
Posted in2

What Is a Pageview? (And Why It’s a Misleading Metric)

Most marketers can tell you how many pageviews their site got last month. Fewer can tell you what that number actually means -- or whether it matters. A pageview is…
Posted by Author avatar Jonathan Whitaker February 3, 2026
Diagram showing how unique visitors, sessions, and pageviews relate to each other
Posted inAnalytics Basics

Understanding Website Traffic: Metrics, Tools, and Why Your Numbers Might Be Wrong

"How much traffic does my website get?" seems like a simple question. In practice, the answer depends on what you're measuring, which tool you're using, and whether your visitors accepted…
Posted by Author avatar Jonathan Whitaker January 30, 2026
The five types of website traffic: organic search, direct, referral, social, and paid
Posted inAnalytics Basics

What Is Organic Traffic? Understanding Your Most Valuable Visitors

Not all website visitors are created equal. Some find you through ads. Some click a link on social media. Others type your URL directly into their browser. Then there's organic…
Posted by Author avatar Jonathan Whitaker January 20, 2026
The four principles of data minimisation: Adequate, Relevant, Limited, and Timely
Posted inPrivacy & Compliance

What Is Data Minimisation? A Practical Guide to Collecting Less

Every piece of data you collect is a liability. It can be breached, misused, or become a compliance headache. Yet many businesses still operate on a "collect everything, figure it…
Posted by Author avatar Jonathan Whitaker January 13, 2026
CRO impact showing 50% more customers with same ad spend
Posted inHow-To Guides

12 Conversion Rate Optimisation Best Practices That Actually Work

You're getting traffic. People visit your site, look around, and leave. The analytics dashboard shows pageviews going up, but revenue stays flat. This is where conversion rate optimisation (CRO) comes…
Posted by Author avatar Jonathan Whitaker January 8, 2026
Cohort analysis diagram showing groups tracked over time
Posted inAnalytics Basics How-To Guides

How to Do Cohort Analysis: A Step-by-Step Guide

You launched a new feature last month. Signups went up. But are those new users actually sticking around, or are they churning faster than your old users did? This is…
Posted by Author avatar Jonathan Whitaker January 5, 2026
Illustration of website visitors being divided into colored customer segments
Posted inAnalytics Basics

What Are Customer Segments? A Simple Guide for Web Analytics

If you manage a website long enough, you start to notice something: not all visitors behave the same way. Some arrive, bounce in two seconds and never come back. Others…
Posted by Author avatar Jonathan Whitaker December 25, 2025

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  • How to Build a Weekly Marketing Report in 30 Minutes
  • How to Track Goals and Conversions Without Google Analytics
  • How to Set Up Plausible Analytics (Complete Guide)
  • Matomo Review: Full-Featured Open-Source Analytics
  • Plausible vs Umami: Choosing Your GA Replacement

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One-page weekly marketing report template showing four sections: traffic overview, top content, conversions, and insight with action item
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How to Set Up Plausible Analytics (Complete Guide)

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Matomo Review: Full-Featured Open-Source Analytics

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