Core concepts: metrics, segments, cohorts, attribution
Most visitors who land on your site never do the thing you want them to do. They arrive, look around, and leave. A conversion funnel is…
Jonathan Whitaker
·Jun 4, 2026
·5 min read
You share a link in a newsletter, post it on social, and drop it in a paid ad. A week later, traffic is up — but…
Jonathan Whitaker
·Apr 27, 2026
·5 min read
Your traffic spiked 40% overnight and nobody on the team ran a campaign. Before you celebrate, check whether real people drove that spike — because a…
Jonathan Whitaker
·Apr 9, 2026
·6 min read
You’re running ads, writing blog posts, sending emails, and posting on social media. A customer finally buys. Which channel gets the credit? That question is the…
Jonathan Whitaker
·Feb 16, 2026
·8 min read
If you’ve been tracking website performance for any length of time, you’ve probably noticed the ground shifting under your feet. Bounce rate used to be the…
Jonathan Whitaker
·Feb 9, 2026
·7 min read
Most marketers can tell you how many pageviews their site got last month. Fewer can tell you what that number actually means — or whether it…
Jonathan Whitaker
·Feb 3, 2026
·6 min read
“How much traffic does my website get?” seems like a simple question. In practice, the answer depends on what you’re measuring, which tool you’re using, and…
Jonathan Whitaker
·Jan 30, 2026
·8 min read
Not all website visitors are created equal. Some find you through ads. Some click a link on social media. Others type your URL directly into their…
Jonathan Whitaker
·Jan 20, 2026
·9 min read
You launched a new feature last month. Signups went up. But are those new users actually sticking around, or are they churning faster than your old…
Jonathan Whitaker
·Jan 5, 2026
·9 min read
If you manage a website long enough, you start to notice something: not all visitors behave the same way. Some arrive, bounce in two seconds and…
Jonathan Whitaker
·Dec 25, 2025
·12 min read
