Posted in3
How to Build a Weekly Marketing Report in 30 Minutes
Nobody reads a 20-page marketing report. The best reports I've built fit on a single page and take 30 minutes to put together. Here's the template. After six years of…
Posted in3
How to Track Goals and Conversions Without Google Analytics
You don't need Google Analytics to track conversions. In fact, most privacy-first tools make it simpler. Here's how to set up goal tracking in Plausible, Umami, and Matomo — with…
Posted in3
How to Set Up Plausible Analytics (Complete Guide)
Plausible takes about ten minutes to set up. No tag managers, no cookie banners, no consent prompts. Here's every step. I've set up Plausible on dozens of sites over the…
Posted in4
Matomo Review: Full-Featured Open-Source Analytics
Matomo is the only privacy-first analytics platform that genuinely tries to match Google Analytics feature-for-feature. Whether that's a strength or a weakness depends on what you need. I've been running…
Posted in4
Plausible vs Umami: Choosing Your GA Replacement
Plausible and Umami are the two tools I recommend most when someone asks me to replace Google Analytics. They're both excellent — but they're built for different people. I've deployed…
Posted in4
5 Best Privacy-First Analytics Tools in 2026
Every privacy-first analytics tool claims to replace Google Analytics. Most can — but they do it differently. After testing all of these on real sites, here's what I'd actually recommend…
Posted in5
First-Party Data: The Only Data Strategy That Lasts
Third-party cookies are dead. Third-party data is next. If your analytics strategy depends on either, it's time to rethink. I've watched companies scramble every time a browser update or privacy…
Posted in5
GDPR-Compliant Analytics: What You Actually Need to Do
Most GDPR guides are written by lawyers. This one's written by someone who's actually had to implement compliant analytics across multiple sites — and dealt with the panic when a…
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Why Cookie Consent Banners Break Your Analytics
Most websites now show a cookie consent banner. That's not news. What is news: those banners are silently destroying your analytics data, and most teams don't even realize it. If…
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What Is Marketing Attribution? Models Explained Simply
You're running ads, writing blog posts, sending emails, and posting on social media. A customer finally buys. Which channel gets the credit? That question is the heart of marketing attribution…