Step-by-step tutorials and implementation guides
Most teams I work with do not have a CRO problem. They have a queue problem. There are forty ideas in a spreadsheet, everyone has a…
Jonathan Whitaker
·Jul 30, 2026
·7 min read
Nobody reads a 20-page marketing report. The best reports I’ve built fit on a single page and take 30 minutes to put together. Here’s the template.…
Jonathan Whitaker
·Mar 29, 2026
·6 min read
You don’t need Google Analytics to track conversions. In fact, most privacy-first tools make it simpler. Here’s how to set up goal tracking in Plausible, Umami,…
Jonathan Whitaker
·Mar 26, 2026
·8 min read
Plausible takes about fifteen minutes to set up, and most of that is deciding which optional measurements you want switched on. No tag manager, no cookie…
Jonathan Whitaker
·Mar 22, 2026
·23 min read
You’re getting traffic. People visit your site, look around, and leave. The analytics dashboard shows pageviews going up, but revenue stays flat. This is where conversion…
Jonathan Whitaker
·Jan 8, 2026
·8 min read
You launched a new feature last month. Signups went up. But are those new users actually sticking around, or are they churning faster than your old…
Jonathan Whitaker
·Jan 5, 2026
·9 min read
