Hey, I’m Jonathan
Marketing analyst and CXL-certified optimizer based in Vancouver. I write about web analytics, conversion optimisation, and building data practices that respect user privacy.
The short version
I’ve spent 6+ years helping businesses understand their data without drowning in dashboards. Before going independent, I served as analytics lead for e-commerce brands and SaaS companies across North America, building measurement frameworks, running A/B testing programs, and migrating teams from legacy analytics to privacy-first stacks.
These days, I focus on privacy-first analytics—proving that you can make smart, data-driven decisions without tracking every click and collecting personal data you don’t need.
Credentials & expertise
Certifications
- CXL Certified Conversion Optimizer
- Google Analytics Individual Qualification
- HubSpot Inbound Marketing Certified
Tools I work with
- Plausible Analytics, Umami, Matomo
- Google Tag Manager, Looker Studio
- Hotjar, Microsoft Clarity
- PostHog, Mixpanel
Why “steep”?
Good tea needs time to steep. You don’t rush it. You let the flavours develop.
Data works the same way. The best insights come from sitting with your numbers, letting patterns emerge, and resisting the urge to act on every spike and dip. Too many businesses are drowning in real-time dashboards while missing the trends that actually matter.
This site is about slowing down. Collecting less, but better. Understanding more, but simpler.
What I believe
Privacy is a feature, not a bug
You can build a successful business without surveillance. Privacy-first tools like Plausible, Fathom, and Umami prove it daily.
Less data, better decisions
Most businesses collect far more than they use. Constraints force focus. The best analytics setups are simple ones.
Clarity beats complexity
If you can’t explain your metrics to a non-technical colleague, you don’t understand them well enough.
Trends over snapshots
Yesterday’s numbers don’t matter much. This month vs last month matters more. This quarter vs last year matters most.
Get in touch
I’m always happy to chat about analytics, privacy, or interesting data problems. Best way to reach me:
Based in Vancouver, BC. Available for consulting, speaking, and the occasional coffee if you’re in town.