Most GDPR guides are written by lawyers. This one’s written by someone who’s actually had to implement compliant analytics across multiple sites — and dealt with…
Jonathan Whitaker
·Feb 28, 2026
·9 min read
Most websites now show a cookie consent banner. That’s not news. What is news: those banners are silently destroying your analytics data, and most teams don’t…
Jonathan Whitaker
·Feb 22, 2026
·6 min read
You’re running ads, writing blog posts, sending emails, and posting on social media. A customer finally buys. Which channel gets the credit? That question is the…
Jonathan Whitaker
·Feb 16, 2026
·8 min read
If you’ve been tracking website performance for any length of time, you’ve probably noticed the ground shifting under your feet. Bounce rate used to be the…
Jonathan Whitaker
·Feb 9, 2026
·7 min read
Most marketers can tell you how many pageviews their site got last month. Fewer can tell you what that number actually means — or whether it…
Jonathan Whitaker
·Feb 3, 2026
·6 min read
