February 2026 -

Comparison of last-click, first-click, linear, and position-based attribution models showing how each distributes credit across the same customer journey

What Is Marketing Attribution? Models Explained Simply

You're running ads, writing blog posts, sending emails, and posting on social media. A customer finally buys. Which channel gets the credit? That question is the heart of marketing attribution…

Jonathan Whitaker February 16, 2026

Diagram explaining bounce rate: visitor lands on page, leaves without interaction equals a bounce

Bounce Rate vs Engagement Rate: What Changed and Why

If you've been tracking website performance for any length of time, you've probably noticed the ground shifting under your feet. Bounce rate used to be the go-to metric for understanding…

Jonathan Whitaker February 9, 2026

Diagram showing how a pageview is counted: user navigates to page, browser loads content, analytics script fires, pageview is recorded

What Is a Pageview? (And Why It’s a Misleading Metric)

Most marketers can tell you how many pageviews their site got last month. Fewer can tell you what that number actually means -- or whether it matters. A pageview is…

Jonathan Whitaker February 3, 2026