Jonathan Whitaker, Author at

Diagram explaining bounce rate: visitor lands on page, leaves without interaction equals a bounce

Bounce Rate vs Engagement Rate: What Changed and Why

If you've been tracking website performance for any length of time, you've probably noticed the ground shifting under your feet. Bounce rate used to be the go-to metric for understanding…

Jonathan Whitaker February 9, 2026

Diagram showing how a pageview is counted: user navigates to page, browser loads content, analytics script fires, pageview is recorded

What Is a Pageview? (And Why It’s a Misleading Metric)

Most marketers can tell you how many pageviews their site got last month. Fewer can tell you what that number actually means -- or whether it matters. A pageview is…

Jonathan Whitaker February 3, 2026

Diagram showing how unique visitors, sessions, and pageviews relate to each other

Analytics Basics

Understanding Website Traffic: Metrics, Tools, and Why Your Numbers Might Be Wrong

"How much traffic does my website get?" seems like a simple question. In practice, the answer depends on what you're measuring, which tool you're using, and whether your visitors accepted…

Jonathan Whitaker January 30, 2026

The five types of website traffic: organic search, direct, referral, social, and paid

Analytics Basics

What Is Organic Traffic? Understanding Your Most Valuable Visitors

Not all website visitors are created equal. Some find you through ads. Some click a link on social media. Others type your URL directly into their browser. Then there's organic…

Jonathan Whitaker January 20, 2026

CRO impact showing 50% more customers with same ad spend

How-To Guides

12 Conversion Rate Optimisation Best Practices That Actually Work

You're getting traffic. People visit your site, look around, and leave. The analytics dashboard shows pageviews going up, but revenue stays flat. This is where conversion rate optimisation (CRO) comes…

Jonathan Whitaker January 8, 2026

Cohort analysis diagram showing groups tracked over time

Analytics Basics How-To Guides

How to Do Cohort Analysis: A Step-by-Step Guide

You launched a new feature last month. Signups went up. But are those new users actually sticking around, or are they churning faster than your old users did? This is…

Jonathan Whitaker January 5, 2026

Illustration of website visitors being divided into colored customer segments

Analytics Basics

What Are Customer Segments? A Simple Guide for Web Analytics

If you manage a website long enough, you start to notice something: not all visitors behave the same way. Some arrive, bounce in two seconds and never come back. Others…

Jonathan Whitaker December 25, 2025