web analytics Archives -

Comparison of last-click, first-click, linear, and position-based attribution models showing how each distributes credit across the same customer journey

What Is Marketing Attribution? Models Explained Simply

You're running ads, writing blog posts, sending emails, and posting on social media. A customer finally buys. Which channel gets the credit? That question is the heart of marketing attribution…

Jonathan Whitaker February 16, 2026

Diagram explaining bounce rate: visitor lands on page, leaves without interaction equals a bounce

Bounce Rate vs Engagement Rate: What Changed and Why

If you've been tracking website performance for any length of time, you've probably noticed the ground shifting under your feet. Bounce rate used to be the go-to metric for understanding…

Jonathan Whitaker February 9, 2026

Diagram showing how a pageview is counted: user navigates to page, browser loads content, analytics script fires, pageview is recorded

What Is a Pageview? (And Why It’s a Misleading Metric)

Most marketers can tell you how many pageviews their site got last month. Fewer can tell you what that number actually means -- or whether it matters. A pageview is…

Jonathan Whitaker February 3, 2026

Diagram showing how unique visitors, sessions, and pageviews relate to each other

Analytics Basics

Understanding Website Traffic: Metrics, Tools, and Why Your Numbers Might Be Wrong

"How much traffic does my website get?" seems like a simple question. In practice, the answer depends on what you're measuring, which tool you're using, and whether your visitors accepted…

Jonathan Whitaker January 30, 2026

The five types of website traffic: organic search, direct, referral, social, and paid

Analytics Basics

What Is Organic Traffic? Understanding Your Most Valuable Visitors

Not all website visitors are created equal. Some find you through ads. Some click a link on social media. Others type your URL directly into their browser. Then there's organic…

Jonathan Whitaker January 20, 2026

Illustration of website visitors being divided into colored customer segments

Analytics Basics

What Are Customer Segments? A Simple Guide for Web Analytics

If you manage a website long enough, you start to notice something: not all visitors behave the same way. Some arrive, bounce in two seconds and never come back. Others…

Jonathan Whitaker December 25, 2025