Umami Archives -

Comparison of conversion tracking features in Plausible, Umami, and Matomo analytics tools

How to Track Goals and Conversions Without Google Analytics

You don't need Google Analytics to track conversions. In fact, most privacy-first tools make it simpler. Here's how to set up goal tracking in Plausible, Umami, and Matomo — with…

Jonathan Whitaker March 26, 2026

Side-by-side feature comparison chart showing Plausible and Umami analytics tools across dashboard UX, script size, goal tracking, API, self-hosting, license, GDPR, and pricing

Plausible vs Umami: Choosing Your GA Replacement

Plausible and Umami are the two tools I recommend most when someone asks me to replace Google Analytics. They're both excellent — but they're built for different people. I've deployed…

Jonathan Whitaker March 15, 2026

Evaluation matrix comparing Plausible, Umami, Fathom, Matomo, and PostHog across privacy, accuracy, ease of use, dashboard, value, and features

5 Best Privacy-First Analytics Tools in 2026

Every privacy-first analytics tool claims to replace Google Analytics. Most can — but they do it differently. After testing all of these on real sites, here's what I'd actually recommend…

Jonathan Whitaker March 10, 2026