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Funnel diagram showing how cookie consent banners reduce analytics data from 100% of visitors to only 30-40% tracked
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Why Cookie Consent Banners Break Your Analytics

Most websites now show a cookie consent banner. That's not news. What is news: those banners are silently destroying your analytics data, and most teams don't even realize it. If…
Posted by Author avatar Jonathan Whitaker February 22, 2026

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