analytics tools Archives -

Comparison chart showing differences between Matomo self-hosted and cloud versions across cost, data ownership, setup, features, and maintenance

Matomo Review: Full-Featured Open-Source Analytics

Matomo is the only privacy-first analytics platform that genuinely tries to match Google Analytics feature-for-feature. Whether that's a strength or a weakness depends on what you need. I've been running…

Jonathan Whitaker March 19, 2026

Side-by-side feature comparison chart showing Plausible and Umami analytics tools across dashboard UX, script size, goal tracking, API, self-hosting, license, GDPR, and pricing

Plausible vs Umami: Choosing Your GA Replacement

Plausible and Umami are the two tools I recommend most when someone asks me to replace Google Analytics. They're both excellent — but they're built for different people. I've deployed…

Jonathan Whitaker March 15, 2026

Evaluation matrix comparing Plausible, Umami, Fathom, Matomo, and PostHog across privacy, accuracy, ease of use, dashboard, value, and features

5 Best Privacy-First Analytics Tools in 2026

Every privacy-first analytics tool claims to replace Google Analytics. Most can — but they do it differently. After testing all of these on real sites, here's what I'd actually recommend…

Jonathan Whitaker March 10, 2026