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Comparison of conversion tracking features in Plausible, Umami, and Matomo analytics tools
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How to Track Goals and Conversions Without Google Analytics

You don't need Google Analytics to track conversions. In fact, most privacy-first tools make it simpler. Here's how to set up goal tracking in Plausible, Umami, and Matomo — with…
Posted by Author avatar Jonathan Whitaker March 26, 2026

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