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Tools & Reviews

Analytics tool comparisons, reviews, and setup guides

Tools & Reviews

Matomo Review: Full-Featured Open-Source Analytics

Matomo is the only privacy-first analytics platform that genuinely tries to match Google Analytics feature-for-feature. Whether that’s a strength or a weakness depends on what you…

Jonathan Whitaker ·Mar 19, 2026 ·8 min read

Matomo Review: Full-Featured Open-Source Analytics

Tools & Reviews

Plausible vs Umami: Choosing Your GA Replacement

Plausible and Umami are the two tools I recommend most when someone asks me to replace Google Analytics. They’re both excellent — but they’re built for…

Jonathan Whitaker ·Mar 15, 2026 ·7 min read

Plausible vs Umami: Choosing Your GA Replacement

Tools & Reviews

5 Best Privacy-First Analytics Tools in 2026

Every privacy-first analytics tool claims to replace Google Analytics. Most can — but they do it differently. After testing all of these on real sites, here’s…

Jonathan Whitaker ·Mar 10, 2026 ·10 min read