Tag

user behavior

How-To Guides

12 Conversion Rate Optimisation Best Practices That Actually Work

You’re getting traffic. People visit your site, look around, and leave. The analytics dashboard shows pageviews going up, but revenue stays flat. This is where conversion…

Jonathan Whitaker ·Jan 8, 2026 ·8 min read

12 Conversion Rate Optimisation Best Practices That Actually Work

Analytics Basics

How to Do Cohort Analysis: A Step-by-Step Guide

You launched a new feature last month. Signups went up. But are those new users actually sticking around, or are they churning faster than your old…

Jonathan Whitaker ·Jan 5, 2026 ·9 min read

How to Do Cohort Analysis: A Step-by-Step Guide

Analytics Basics

What Are Customer Segments? A Simple Guide for Web Analytics

If you manage a website long enough, you start to notice something: not all visitors behave the same way. Some arrive, bounce in two seconds and…

Jonathan Whitaker ·Dec 25, 2025 ·12 min read