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Diagram showing how unique visitors, sessions, and pageviews relate to each other
Posted inAnalytics Basics

Understanding Website Traffic: Metrics, Tools, and Why Your Numbers Might Be Wrong

"How much traffic does my website get?" seems like a simple question. In practice, the answer depends on what you're measuring, which tool you're using, and whether your visitors accepted…
Posted by Author avatar Jonathan Whitaker January 30, 2026
The five types of website traffic: organic search, direct, referral, social, and paid
Posted inAnalytics Basics

What Is Organic Traffic? Understanding Your Most Valuable Visitors

Not all website visitors are created equal. Some find you through ads. Some click a link on social media. Others type your URL directly into their browser. Then there's organic…
Posted by Author avatar Jonathan Whitaker January 20, 2026

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