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Diagram showing how unique visitors, sessions, and pageviews relate to each other
Posted inAnalytics Basics

Understanding Website Traffic: Metrics, Tools, and Why Your Numbers Might Be Wrong

"How much traffic does my website get?" seems like a simple question. In practice, the answer depends on what you're measuring, which tool you're using, and whether your visitors accepted…
Posted by Jonathan Whitaker January 30, 2026
Cohort analysis diagram showing groups tracked over time
Posted inAnalytics Basics How-To Guides

How to Do Cohort Analysis: A Step-by-Step Guide

You launched a new feature last month. Signups went up. But are those new users actually sticking around, or are they churning faster than your old users did? This is…
Posted by Jonathan Whitaker January 5, 2026

Recent Posts

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  • 12 Conversion Rate Optimisation Best Practices That Actually Work
  • How to Do Cohort Analysis: A Step-by-Step Guide

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