How-To Guides Archives -

CRO impact showing 50% more customers with same ad spend

12 Conversion Rate Optimisation Best Practices That Actually Work

You're getting traffic. People visit your site, look around, and leave. The analytics dashboard shows pageviews going up, but revenue stays flat. This is where conversion rate optimisation (CRO) comes…

Jonathan Whitaker January 8, 2026

Cohort analysis diagram showing groups tracked over time

Analytics Basics How-To Guides

How to Do Cohort Analysis: A Step-by-Step Guide

You launched a new feature last month. Signups went up. But are those new users actually sticking around, or are they churning faster than your old users did? This is…

Jonathan Whitaker January 5, 2026