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Posts by Jonathan Whitaker

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About Jonathan Whitaker
Marketing analyst with 6+ years of experience helping businesses make data-driven decisions. I write about web analytics, conversion optimization, and privacy-first approaches to understanding your audience. Based in Vancouver, BC.
Diagram showing how unique visitors, sessions, and pageviews relate to each other
Posted inAnalytics Basics

Understanding Website Traffic: Metrics, Tools, and Why Your Numbers Might Be Wrong

"How much traffic does my website get?" seems like a simple question. In practice, the answer depends on what you're measuring, which tool you're using, and whether your visitors accepted…
Posted by Jonathan Whitaker January 30, 2026
The five types of website traffic: organic search, direct, referral, social, and paid
Posted inAnalytics Basics

What Is Organic Traffic? Understanding Your Most Valuable Visitors

Not all website visitors are created equal. Some find you through ads. Some click a link on social media. Others type your URL directly into their browser. Then there's organic…
Posted by Jonathan Whitaker January 20, 2026
The four principles of data minimisation: Adequate, Relevant, Limited, and Timely
Posted inPrivacy & Compliance

What Is Data Minimisation? A Practical Guide to Collecting Less

Every piece of data you collect is a liability. It can be breached, misused, or become a compliance headache. Yet many businesses still operate on a "collect everything, figure it…
Posted by Jonathan Whitaker January 13, 2026
CRO impact showing 50% more customers with same ad spend
Posted inHow-To Guides

12 Conversion Rate Optimisation Best Practices That Actually Work

You're getting traffic. People visit your site, look around, and leave. The analytics dashboard shows pageviews going up, but revenue stays flat. This is where conversion rate optimisation (CRO) comes…
Posted by Jonathan Whitaker January 8, 2026
Cohort analysis diagram showing groups tracked over time
Posted inAnalytics Basics How-To Guides

How to Do Cohort Analysis: A Step-by-Step Guide

You launched a new feature last month. Signups went up. But are those new users actually sticking around, or are they churning faster than your old users did? This is…
Posted by Jonathan Whitaker January 5, 2026
Illustration of website visitors being divided into colored customer segments
Posted inAnalytics Basics

What Are Customer Segments? A Simple Guide for Web Analytics

If you manage a website long enough, you start to notice something: not all visitors behave the same way. Some arrive, bounce in two seconds and never come back. Others…
Posted by Jonathan Whitaker December 25, 2025

Recent Posts

  • Understanding Website Traffic: Metrics, Tools, and Why Your Numbers Might Be Wrong
  • What Is Organic Traffic? Understanding Your Most Valuable Visitors
  • What Is Data Minimisation? A Practical Guide to Collecting Less
  • 12 Conversion Rate Optimisation Best Practices That Actually Work
  • How to Do Cohort Analysis: A Step-by-Step Guide

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