April 2026

Analytics Basics

UTM Parameters Explained: A Practical Guide to Campaign Tracking

You share a link in a newsletter, post it on social, and drop it in a paid ad. A week later, traffic is up — but…

Jonathan Whitaker ·Apr 27, 2026 ·5 min read

UTM Parameters Explained: A Practical Guide to Campaign Tracking

Analytics Basics

What Is Bot Traffic? How to Spot and Filter It

Your traffic spiked 40% overnight and nobody on the team ran a campaign. Before you celebrate, check whether real people drove that spike — because a…

Jonathan Whitaker ·Apr 9, 2026 ·6 min read